Stelios has done it again! This time, his buy-early-pay-less strategy is being aimed at cinemas - that's right - easyCinema! Pay as little as 20p for a ticket! The earlier you book (on-line only - no box office or staff), the less you pay. The man is a genius. You actually printout a barcode at home, and scan it in at a turnstile outside the relevant screen entrance - no staff required! He is using Milton Keynes as an experiment - can't wait till it makes it to Manchester! Or I might travel to MK to try it out when it launches May 2003. This is what the BBC had to say about it......and again
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